Unveiling the 18th Vancouver Asian Film Festival – “What’s your Perspective”
By VAFF Marketing
At the beginning of this season, the Festival Director, Grace Chin, and the marketing and creative teams were brainstorming potential themes for the Festival over the next few years. It was an interesting process as we discussed the potential for thematic concepts that could span a period of three years from the present to and including the 20th year of the Festival. Ideas emerged organically and we went from considering the impact of multi-year trilogies produced by the entertainment industry to the possibility of pursuing a “Triad” theme, but with a positive spin. This is how we began our journey.
For the 18th year of the Festival, we decided on the general theme “What’s your perspective?” – a question that calls upon our collective past and present, and asks us to consider how we interact with one another in society and reflect on the lenses through which we see the world.
Our creative team of Artist Director Ricky Choi and Photo Director Lisa Wu have created an abstract version of our theme that literally translates “What’s your perspective?” into an image. The key elements of the image were integrated through cutting-edge graphic elements, including a colour-blocking concept, multiple patterns and a bold palette of colours and fonts. Then, they used multiple “glitch” patterns to create an illusion that demonstrates the importance of “perspective”. And Voila! Here is the guide cover for the 18th Annual Vancouver Asian Film Festival!
We challenge you to share a picture that demonstrates the theme “What’s Your Perspective” and tag #vaff2014 at instagram @vaffvancouver. We will randomly select two lucky winners and announce them on November 1, 2014 on the VAFF instagram and facebook channels. Each winner will receive a pair of VAFF opening night screening & gala tickets, a pair of passes to Vancouver Art Gallery – The Forbidden City exhibition, and a gift certificate from a local restaurant.
If you are curious about our thematic concept for the Festival’s 19th year, join us at the Festival’s closing night screening!